Basic Marketing
Perreault W., Cannon J., McCarthy E.J.
13th edition. McGraw-Hill/Irwin, 1999.Chapters 1-4Covered topics:
The Role of Marketing in the Global Economy
Marketing’s Role within the Firm or Nonprofit Organization
Focusing Marketing Strategy with Segmentation and Positioning
Evaluating Opportunities in the Changing Marketing Environment
+ Includes many examples, exsibits, tables, illustrations and conclusions. Would be very useful for various marketing researches due to the examples presented.
The Role of Marketing in the Global Economy
Marketing’s Role within the Firm or Nonprofit Organization
Focusing Marketing Strategy with Segmentation and Positioning
Evaluating Opportunities in the Changing Marketing Environment
+ Includes many examples, exsibits, tables, illustrations and conclusions. Would be very useful for various marketing researches due to the examples presented.
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Langue:
english
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RAR, 6.55 MB
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english0